The Business of Sport

Australia has a mega-reputation as a sporting nation. Globally, we punch above our weight, on the field, in the pool and on court. How does that global success play out locally?

Over the past two years, major sporting events were disrupted by COVID-19. Crowd numbers were decimated jeopardising sponsorships and broadcast deals. Sport – like every other business in Australia – has had to continuously adapt and pivot to survive and thrive. 

In this episode, The Business of Sport, we discuss how a data-driven approach to sports marketing and operations is impacting how clubs operate.

Professor Nick Wailes, Senior Deputy Dean and Director at AGSM, speaks to Danny Townsend, CEO of Sydney FC, on how he adapted and grew from the pandemic and found opportunity amidst challenge. Danny also speaks about the steps that need to be taken to increase gender equity in the sporting industry.

We also hear from Associate Professor Felix Tan, School of Information Systems and Technology Management at the UNSW Business School, on the use of data analytics to record and analyse the performance and attitudes of both athletes and fans.

For a full transcript please visit AGSM's The Business of Sport podcast or read BusinessThink's Sydney FC’s Danny Townsend: kicking goals for the business of sport for more information.



Republish

You are free to republish this article both online and in print. We ask that you follow some simple guidelines.

Please do not edit the piece, ensure that you attribute the author, their institute, and mention that the article was originally published on Business Think.

By copying the HTML below, you will be adhering to all our guidelines.

Press Ctrl-C to copy