Research
UNSW Business School is a global leader in research and collaborates with governments, industry and not-for-profits. View some of our research strengths at the bottom of this page, search for an expert, or contact us directly to discuss joint projects.
Research spotlight
Recent papers
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
Journal of Retailing
Making omnichannel an augmented reality: the current and future state of the art
Journal of Research in Interactive Marketing
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Journal of the Academy of Marketing Science