I am a consumer behaviour researcher. My primary research interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, I examine how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, I am specifically interested in food consumption and the various factors that influence it, including emotions. I further explore the implications of these effects for stakeholders such as managers, public policy officials, and consumers, and tests strategies to mitigate the sometimes deleterious influence of emotions on consumers.
From This Author
Supermarket surveillance is on the rise as the cost-of-living crisis has led to an increase in shoplifting. Do stores need to take a new approach to ease shopper frustrations?
Leaders are in a critical position to tap into the power of creativity, curiosity, and ideas through active listening in order to drive outcomes
With the cost of living on the rise, consumers are more money conscious. What tactics do supermarkets use to get consumers to spend more money?
Customers are demanding ethical and sustainable food products, and regenerative agriculture offers a self-sufficient solution that keeps costs low and quality high
A new study by UNSW Business School shows how businesses and brands can provide more credible and trustworthy food and nutrition messages to the public
Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research
Brands backing the Black Lives Matter movement like THE ICONIC openly show support and solidarity on social media, but doing so can result in vastly different business outcomes for other brands – and its important to ask why, says a UNSW Business school expert
Consumers are panic buying toilet paper out of fears associated with the impact of CODVID-19 – however, there are ways to reduce the incidence of such behaviour
Fear and anger can play a significant role in the ethical or unethical behaviour of customers – regardless of consequences, says UNSW Business School's Nitika Garg