- UNSW BusinessThink

Eric Lim

Senior Lecturer, School of Information Systems and Technology Management

School of Information Systems & Technology Management - PhD Management Information Systems, Simon Fraser University, Canada | MSc Information Systems, National University of Singapore | BComm (Hons) Communication Studies, Nanyang Technological University | MAIS (Member of the Association for Information System

From This Author

Decentralised identity: first step towards banking the unbanked

A decentralised digital and economic identity can improve the lives of the impoverished and unlock hidden economic value in places where traditional banks fear to tread

Why is cryptocurrency so threatening for some governments?

The adoption of Bitcoin as legal tender in El Salvador is a monumental event and many traditional institutions would like to see it fail, writes UNSW Business School's Eric Lim

Non-fungible tokens (NFTs): a turning point for digital content creators and artists?

While non-fungible tokens (NFTs) may seem like a fad, they are revolutionising how digital content creators and artists create new business models

Five ways to build profits from blockchain enterprises

Innovative Chinese companies are seeking a first-mover advantage

How digital platforms are shaking up the way we pay

Banks will need to lift their game with improved user experience

How to build a retail website that keeps on selling

E-commerce appeal is a dynamic art and firms need to keep up

Getting paid: How blockchain removes settlement risk for wheat farmers

Australians are pioneering the use of distributed ledger technology for physical commodities

Blockchain could help advertisers lock up our attention

While technology has been making more devices ‘smart’, and we carry phones with all sorts of sensors, these haven’t yet been systematically applied to advertising’s central problem – engagement. The blockchain, however, will make advertising much smarter.