Eric Lim
School of Information Systems & Technology Management - PhD Management Information Systems, Simon Fraser University, Canada | MSc Information Systems, National University of Singapore | BComm (Hons) Communication Studies, Nanyang Technological University | MAIS (Member of the Association for Information System
From This Author
Five ways to build profits from blockchain enterprises
Innovative Chinese companies are seeking a first-mover advantage
How digital platforms are shaking up the way we pay
Banks will need to lift their game with improved user experience
How to build a retail website that keeps on selling
E-commerce appeal is a dynamic art and firms need to keep up
Getting paid: How blockchain removes settlement risk for wheat farmers
Australians are pioneering the use of distributed ledger technology for physical commodities
Blockchain could help advertisers lock up our attention
While technology has been making more devices ‘smart’, and we carry phones with all sorts of sensors, these haven’t yet been systematically applied to advertising’s central problem – engagement. The blockchain, however, will make advertising much smarter.
What type of online consumer ratings do you trust?
Users are more persuaded by reviews in their preferred format