School of Information Systems & Technology Management - PhD Management Information Systems, Simon Fraser University, Canada | MSc Information Systems, National University of Singapore | BComm (Hons) Communication Studies, Nanyang Technological University | MAIS (Member of the Association for Information System
From This Author
While non-fungible tokens (NFTs) may seem like a fad, they are revolutionising how digital content creators and artists create new business models
While technology has been making more devices ‘smart’, and we carry phones with all sorts of sensors, these haven’t yet been systematically applied to advertising’s central problem – engagement. The blockchain, however, will make advertising much smarter.