I am a Senior Lecturer at School of Marketing, UNSW Business School. I was awarded my PhD from Guanghua School of Management at Peking University. My research focuses on consumer behaviour and behavioural science, especially on how to trigger behavioural changes and people’s decision processes. My research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.
My current research projects look at 1) how virtual reality can represent the disability experiences better than other methods? 2) can companies offer personalised services according to customers’ psychological profiles? 3) How to use AI to give automatic feedback to student video presentations and help students improve their video presentations?
Also, I am passionate about improving student educational experiences, especially applying principles of Universal Design for Learning (UDL) and Principles for Responsible Management Education (PRME). I am currently the UNSW Diversity Champion for Disability and working on a project to improve digital accessibility of UNSW courses. I am also the Director of Education Program at Digital Sustainability Knowledge Hub. I endeavour to create a Sustainable Development Goals knowledge system.
From This Author
Boosting customers’ self-perceived physical attractiveness has a marked impact on their purchasing behaviours, according to new research
UNSW Business School's Veronica Zixi Jiang speaks with Cameron Bryant, co-founder and partner of Australia’s largest digital performance agency Sparro, about shifts in consumer trends post-COVID-19 and why businesses may need to rethink their marketing strategies going forward
As consumer trends continue to shift, businesses may need to rethink their marketing strategy, mix and spend in order to set themselves up for success through COVID-19 and beyond, according to Sparro co-founder Cameron Bryant