Sophie Fan
School of Marketing - PhD in Marketing, The Hong Kong Polytechnic University | MSc (with distinction) in International Marketing and Management, University of Surrey | BBA in Business and Management, Avans Hogeschool
I am a Lecturer (Assistant Professor) at the School of Marketing, UNSW Business School. I received my Ph.D. in Marketing from The Hong Kong Polytechnic University in 2019. Before joining UNSW, I was an Assistant Professor of Marketing at The Hong Kong University of Science and Technology. My research explores how consumer behavior is shaped by socioeconomic factors, interpersonal concerns, and psychological resources. My work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of the Association for Consumer Research.
From This Author
The surprising psychology behind home-buying decisions
When choosing where to live, new research has found that consumers who are self-reliant value neighbour information more than consumers who are relationship-oriented