School of Marketing - PhD, AGSM, UNSW, Sydney | BCom Economics (Hons)
From This Author
AR puts our imaginations to work when we shop
Digital enhancement can make us more comfortable with purchasing decisions
How augmented reality can turn browsing into buying
Think omni-channel, where online and offline are integrated
Try before you buy: How augmented reality is inspiring online shoppers
Replicated elements of a real-world retail experience boost buying satisfaction
We are all consumers, but is the experience enjoyable?
Make buying your brand more fun with incidental activities
How the colour of food alters perceptions of texture
Why does red suggest creaminess while blue signals crunch?
Is customer delight enough to inspire loyalty?
Feeling connected is more important, says a new study
Got anything good to eat? Use augmented reality to sort out healthy choices
Display overload can be neutralised by viewing shelves through a new mobile app