Mathew Chylinski

Associate Professor

School of Marketing - PhD, AGSM, UNSW, Sydney | BCom Economics (Hons)

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From This Author

AR puts our imaginations to work when we shop

Digital enhancement can make us more comfortable with purchasing decisions

How augmented reality can turn browsing into buying

Think omni-channel, where online and offline are integrated

Try before you buy: How augmented reality is inspiring online shoppers

Replicated elements of a real-world retail experience boost buying satisfaction

We are all consumers, but is the experience enjoyable?

Make buying your brand more fun with incidental activities

How the colour of food alters perceptions of texture

Why does red suggest creaminess while blue signals crunch?

Is customer delight enough to inspire loyalty?

Feeling connected is more important, says a new study

Got anything good to eat? Use augmented reality to sort out healthy choices

Display overload can be neutralised by viewing shelves through a new mobile app

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