School of Marketing - PhD, AGSM, UNSW, Sydney | BCom Economics (Hons)
Digital enhancement can make us more comfortable with purchasing decisions
Think omni-channel, where online and offline are integrated
Replicated elements of a real-world retail experience boost buying satisfaction
Make buying your brand more fun with incidental activities
Why does red suggest creaminess while blue signals crunch?
Feeling connected is more important, says a new study
Display overload can be neutralised by viewing shelves through a new mobile app