John D'Ambra is an Associate Professor in the School of Information Systems, Technology and Management at the University of New South Wales. Until recently he was Academic Director of the Master of Business and Technology program in the Australian School of Business, UNSW. Prior to becoming an academic, John worked for over ten years as a programmer, programmer-analyst and project leader in several large organizations including Pacific Power and the Australian Broadcasting Corporation. John has a number of research and teaching interests including computer-mediated communication, ICT in the tourism industry, evaluation of the World Wide Web, and the semantic Web.