Jihwan Moon

Lecturer

School of Marketing - PhD, Marketing, University of Florida, M.S. Management Science Summa Cum Laude, Korea Advanced Institute of Science and Technology, B.S. Mathematics Magna Cum Laude, Korea Advanced Institute of Science and Technology

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From This Author

How to manage supply shortages in the face of unexpected events

Companies that face supply chain disruptions can use a sliding scale purchase limit model to adjust prices while ensuring adequate supply during shortages

And would you like a hot breakfast as well as a limousine to the airport?

Bundling popular extras on to core products is about more than just convenience

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