School of Marketing - PhD, Marketing, University of Florida, M.S. Management Science Summa Cum Laude, Korea Advanced Institute of Science and Technology, B.S. Mathematics Magna Cum Laude, Korea Advanced Institute of Science and Technology
From This Author
How to manage supply shortages in the face of unexpected events
Companies that face supply chain disruptions can use a sliding scale purchase limit model to adjust prices while ensuring adequate supply during shortages
And would you like a hot breakfast as well as a limousine to the airport?
Bundling popular extras on to core products is about more than just convenience