Jihwan Moon

Lecturer

School of Marketing - PhD, Marketing, University of Florida, M.S. Management Science Summa Cum Laude, Korea Advanced Institute of Science and Technology, B.S. Mathematics Magna Cum Laude, Korea Advanced Institute of Science and Technology


From This Author

How to manage supply shortages in the face of unexpected events

Companies that face supply chain disruptions can use a sliding scale purchase limit model to adjust prices while ensuring adequate supply during shortages

And would you like a hot breakfast as well as a limousine to the airport?

Bundling popular extras on to core products is about more than just convenience