Jack Cadeaux

Professor

School of Marketing - PhD, University of California, Berkeley | MA, Stanford University | BA, Pomona College

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From This Author

Supply chains and COVID-19 stock shortages: five things to know

Stock shortages during the COVID-19 pandemic are about more than just panic buying or labour shortages in supply chains, says UNSW Business School's Professor Jack Cadeaux

AI chatbots: How IBM and UNSW are working together to solve industry problems

Graduates with skills to design and build virtual assistants like chatbots are in high demand as organisations increasingly turn to AI technology to solve business challenges

How THE ICONIC uses analytics to help customers buy what they really want

This is how THE ICONIC uses marketing innovation and data analytics to bring a human touch to the way they interact with customers online

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