Hauke A. Wetzel (Ph.D., University of Mannheim, Germany) is Professor of Marketing at UNSW, Sydney.
Hauke's research reveals performance consequences of initiatives designed to build, maintain, or terminate the relationships with customers, employees, suppliers, and other stakeholders in product and service markets. By adopting a balanced perspective that accounts both for bright and dark side consequences of marketing initiatives his research paves the way for more sustainable marketing practices. His broad expertise in empirical research methods allows him to approach topics from different angles.
His work has been published in some of the most impactful marketing journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of the Association for Consumer Research, Industrial Marketing Management, and the European Journal of Marketing amongst others. Hauke reviews for multiple internationally leading journals. He has received multiple awards and award nominations for his research and reviewing activities.
From This Author
Research has found there are a number of key considerations when it comes to hiring highly paid sports and entertainment stars as well as leading talent in other industries