Harald Van Heerde
Professor of Marketing
School of Marketing - PhD in Economics | MSc in Econometrics (University of Groningen, Netherlands)
From This Author
Five mobile app tactics that will add value to your brand
New research explores the value of retail apps, which customers benefit the most, and the critical app features that will improve consumer engagement – regardless of your brand or budget
Harald van Heerde explains the constraints of loyalty programs
Professor Harald van Heerde is a marketing scholar of international renown who has recently joined UNSW Business School. A specialist in econometric models and analytics to improve marketing decision-making, he spoke with Julian Lorkin for BusinessThink.