Maggie Chuoyan Dong

Professor and Head of School

School of Marketing

Maggie Chuoyan Dong is Head of School and Professor at the School of Marketing for UNSW Business School. Before joining UNSW, she worked as Associate Professor at the Department of Marketing, City University of Hong Kong. Maggie's research interests range from international and business marketing to distribution channels and the marketing-operations interface with a strong focus on a range of supply chain management topics (including the product development-supply chain-finance interface). She has also held a range of relevant Hong Kong government research grants and served in the editorial boards of multiple journals. 

From This Author

How Australian companies can respond to US trade tariffs

Short-term strategies, including flexible contracting, diversification and nearshoring, can help the Australian economy mitigate the risks and costs of US tariffs

How analytics is helping SBS market to a digitising world

Looking to build on a recent jump in viewership, SBS teamed up with UNSW’s Media Engagement and Analytics Lab to better understand its customers and marketing mix

Product adaptation during pandemics: When does it pay off?

New research examines the complex interplay of factors determining whether crisis-driven production shifts helped or hurt company stock prices during COVID-19

The US election and supply chains: how will multinationals respond?

Political turnover in major economies can significantly impact multinational corporations. How might the 2024 US presidential election reshape their global supply chains?

How the changing fortunes of politicians impact supply chains

Supply chain leaders in multinational corporations need to manage risks associated with political leadership changes in countries where operations could be disrupted

Apple and Foxconn: addressing power imbalances in global supply chains

Global suppliers such as Foxconn can form strong business networks to put pressure on dominant clients such as Apple to address power imbalances in global supply chains