Adrian Payne is Emeritus Professor at the University of New South Wales. Adrian has a special interest in the use of executive education to help boards and senior Management implement their strategy and their strategic initiatives. Adrian has practical experience in marketing, strategic planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and senior company appointments in strategic planning and marketing in Australia and the UK. He has worked widely in the professional services, financial services, telecoms, motor vehicle, utilities and government sectors.